Author: mattcutler

The partnership will see Two Circles provide UKA with proprietary data technology solutions, data-driven content and paid media support, and rights management services – which will include evaluating and enhancing existing apparel and merchandise partnerships. Recently-appointed UKA CEO Jack Buckner, who has been instrumental in establishing the partnership, said: “Two Circles are a proven success … Continued

The deal will see Two Circles use its unique data-driven approach to sign a brand partner to appear on the Phillies jersey beginning with the 2023 season. Since 2015, Two Circles has delivered over $1.2bn in incremental sponsorship revenue for clients including the All Blacks, UEFA and AC Milan. The Phillies are one of the … Continued

The Sport Industry Awards recognise the work done by teams, leagues, brands, media and agencies in delivering world-leading events; using sport as a platform to drive social change; and delivering campaigns with a creative spark that reverberates throughout society. The ECB-Two Circles joint entry showcased how data and fan insights were used to create and execute a … Continued

Aligning with FIBA’s vision to make basketball the world’s most popular sports community and the strategic objective to enlarge the FIBA family, the partnership will see FIBA and Two Circles develop, market and commercialise a completely new direct-to-consumer offering under the Courtside 1891 brand.The venture will enable FIBA to develop direct, long-term fan relationships worldwide … Continued

The six-month programme creates opportunities and provides resources for individuals who have faced barriers preventing them from fulfilling their potential, enabling them to develop well-rounded skills and pave their way in the sports industry. It is open to anyone who has faced career barriers, be that age, beliefs, sexuality, race, disability or gender – to … Continued

As part of the feasibility study, Two Circles will undertake a consultation process to gain insights into the rugby, brand, commercial and operational opportunities and challenges for a Women’s Lions Tour, and provide recommendations on the overall viability of a tour. Upon completion of the study, Two Circles will present its findings to the Women’s … Continued

The Awards recognise the work done by teams, leagues, brands, media and agencies in delivering world-leading events; using sport as a platform to drive social change; and delivering campaigns with a creative spark that reverberates throughout society. Two Circles clients shortlisted for their industry-leading work include Brentford FC, Chelsea FC, ECB, European Tour Group, The FA, Great … Continued

LiveWire will become the content vertical of Two Circles – led by LiveWire co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji – taking Two Circles’ headcount across five international offices to 450. LiveWire maximizes the impact of sports content through consultancy, multi-format content production and channel management. Industry-leading work to date … Continued

In 2021, total UK sports attendance1 hit 35.2m, with attendances between September and November reaching 20.2m; this is 2.0m more than the equivalent period in 2019 (the highest year on record for UK sports attendances). This September-November 2021 period included a cumulative attendance of 4.0m for 101 Premier League games, while there were milestones in lower league football … Continued

The two-year partnership will see Two Circles manage advertising sales across NFL.com, NFL App and NFL Fantasy in all markets outside the United States, China, UK, Ireland, and the DACH region (Germany, Austria, Switzerland). By combining its digital ad sales expertise, data-driven insight into the commercial models of leading sports media businesses and experience selling … Continued

Using its strategic consultancy, marketing services and digital product development expertise, Two Circles will help the Eredivisie launch new digital content and communications platforms that will grow a direct and highly-engaged audience. Two Circles will also deliver data-driven insight around fan behaviours and attitudes to help clubs direct their own commercial and fan engagement strategies, … Continued