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Sports rights-holders already have multiple channels through which they can deliver authentic physical and digital campaigns for brands, putting them a step ahead of traditional media investment. By properly integrating digital into their sponsorship proposition – and recognising the value sponsorship is delivering using sophisticated, but simple-to-digest, evaluation metrics – rights-holders will drive a growth … Continued
The ECB was victorious in the Fan/Community Engagement category for Player Comms – the data-driven content marketing platform created and activated with Two Circles to increase engagement and playing frequency in grassroots cricket. The judges said they were “impressed by the relevant use of technology and CRM to create a well-packaged tool ideally suited for … Continued
Going to watch elite sport live – athletes at the top of their game at stadiums, tracks or courts up and down the country, or even further afield – is an experience that’s hard to beat for a large proportion of people across the world. And it’s an experience that, even in an age of … Continued
The positive impact a governing body can have on its grassroots game through digital has been highlighted by Jesper Søegaard, Digital Commercial Manager at the DBU (Danish Football Association), in his interview with leading digital sports podcast SportsGeek. The DBU is one of Europe’s most digitally-advanced national governing bodies, using its media channels to deliver … Continued
The BTSIAs are the most prestigious commercial sports awards in Europe, and across 19 categories in 2019, ATP Media, Cricket World Cup 2019, ECB, England Hockey, England Netball, European Tour, Eurosport, The FA, Formula One, Goodwood, Harlequins, The Jockey Club, Liverpool, MCC, Limelight Sports, LTA, The Open, Premier League, Premiership Rugby, Table Tennis England and Wimbledon were … Continued
Changing media habits have forced the major leagues into their own version of the Innovator’s Dilemma: do they protect their media rights income by continuing to do linear TV deals, or do they serve their younger audience through digital innovation? The ‘traditional’ TV audience is eroding as viewers watch digitally and on-demand, and while viewership … Continued
Across Europe and North America, we have a full-time team of just under 200 people working with an international client base and using data to solve their commercial challenges. Our Analysts help make sense of the data our clients hold, turning this richness into compelling stories and actionable strategy. One week they’ll be analysing the data behind a client customer base, the next … Continued
Two Circles’ North American business is headed by Los Angeles-based SVP Consulting Sam Yardley, and clients in the region include the NFL, MLS, National Lacrosse League and New York Islanders. Two Circles CEO Gareth Balch said: “Today is an important milestone in our growth. In the last 12 months we’ve seen unprecedented interest in the … Continued
Don’t believe what you read: sports broadcasting is thriving – not dying Sam Yardley: How and on which platforms fans watch live sport has changed significantly over the last five years, testing all established media models. But Levy was bullish that the sports broadcast industry is “strong…and getting stronger” – and particularly given sport is … Continued
As Gareth explains, for a complex set of reasons – geo-political, technological, social – the youngest generation is financially worse off in real terms than the generation that preceded it. When it comes to owning physical possessions, this appears to be having the impact you would expect. A third of Millennials, for instance, will never own … Continued
In 2012, when the UK entered the current period of major-event hosting with the London Olympic and Paralympic Games, the total attendance for regular annual live sports events (not including the Games) was 63m. This means UK sports attendances have grown 2.8% year-on-year on average between 2012 and 2018 not including one-off annual events – … Continued
In 2018, professional sports events played in the UK will attract 11.5m more attendances than in 2012, not including major one-off events. That represents an average increase of 2.8% a year between 2012 and 2018 in a period where the UK population has grown by 0.71% a year1. Total Ticketed Attendance for Live Sport in … Continued
1) Where do I find the new audience for my sport? There’s a growing demand for live sports experiences – but how do sports rights-holders know who new fans are, and how do they reach them? More sports fans will watch more events as they seek out different sports experiences. We also predict more people … Continued
Ascot has been a client of Two Circles since 2013 and currently works across a range of projects to drive growth across eventday and sponsorship revenue streams. As part of its ‘Data-Driven Business’ feature series, SportBusiness International looked at how, from 2014, Two Circles helped Ascot instigate a new data-driven strategy to stimulate growth in … Continued
After several successful seasons on the pitch for both the men’s and the women’s sides, Saracens are focusing heavily on growing the club’s fanbase and reach. The three-year partnership will see Two Circles help Saracens grow revenues through more effective sales and marketing strategies, and introduce marketing-leading data management and visualisation technology to help execute the club’s … Continued
[image_gallery id=”2240″] Try-Outs this year involve a mix of presentations covering our recent work, ‘speed dating’ with a cross-section of the Two Circles team, structured-thinking exercises and one-to-one interviews – with a game of basketball thrown in for good measure. Successful candidates will join the Two Circles team – who include the 21 Two Circlers … Continued
